The main elements that keep countries alive are the values they create. In modern times, along with production, the most important issue is to create value for the product. When doing value-creating activities in enterprises, it is necessary to listen to them in order to produce in accordance with the needs of consumers. There is a need for qualified people who will work in this field to provide the products they want to the countries they want. Intensification of competition increases the demand for human resources in this area. Here, marketing professionals with sufficient knowledge, skills and equipment to meet this demand in the market are trained with the current course program (content). Since marketing is a discipline nurtured by the private sector, it is necessary to ensure the interaction of the private sector and the academy. The participation and contributions of experts from the private sector add value to the value created during the course. *
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Graduates of the program can work in a variety of professional groups, from advertising management, public relations, the private sector to the sales sector and the government sector, from product management to customer relations, from logistics to marketing research. In addition, the concept of digital marketing, e-commerce, new and globalizing world needs, and the disappearance of professional boundaries can be targeted.