{"id":92333,"date":"2017-04-26T18:10:18","date_gmt":"2017-04-26T14:10:18","guid":{"rendered":"https:\/\/unec.edu.az\/marketinq-2\/"},"modified":"2017-04-27T15:18:00","modified_gmt":"2017-04-27T11:18:00","slug":"marketinq","status":"publish","type":"page","link":"http:\/\/unec.edu.az\/en\/marketinq\/","title":{"rendered":"MARKETING"},"content":{"rendered":"

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0<\/strong>AZERBAIJAN STATE UNIVERSITY OF ECONOMICS<\/strong><\/p>\n

\u00a0\u00a0\u00a0\u00a0 <\/strong>DEPARTMENT:\u00a0<\/strong>MASTER OF BUSINESS ADMINISTRATION<\/strong><\/p>\n

PROGRAM: MBA <\/strong><\/p>\n

SPECIALIZATION: MARKETING<\/strong><\/p>\n

Objective:<\/strong><\/p>\n

Marketing specialization prepares magistrates for professional experience in consumer goods, financial services, luxury products, hi-tech, social media, and other areas. Matters dealt in this specialization explore ways to meet the requirements of product development, service, distribution, advertisement, measurement (market mix) where competitors, intermediaries, facilitators, mass media and government operates. Marketing is taught more as a multifaceted relationships rather than the exchange of product and services.<\/p>\n

 <\/p>\n

length and location:<\/strong><\/p>\n

Marketing specialization of the MBA program lasts for 4 semesters within 2 academic years.<\/p>\n

The course requirement is 10 core courses (60 credits), 4 electives (24 credits) and a capstone project (12 credits), total 96 ECTS (European Credit Transfer System) credits.<\/p>\n

Converted to US credit system the course requirement is 10 core courses (30 credits), 4 electives (12 credits) and a capstone project (6 credits), 48 credits in total.<\/p>\n

Courses are taught in fall, spring and summer semesters two times a week. University is located in Istiglaliyyat Street 6, AZ1001, Baku, Azerbaijan.<\/p>\n

Contacts: e-mail: mba@asue.edu.az<\/a>, tel\/fax + (99412) 497 62 67<\/p>\n

 <\/p>\n

Admission requirements to the program:<\/strong><\/p>\n

Baccalaureates having a minimum of 2 years of work experience with different backgrounds (economics, commerce, mathematics, engineering, medicine etc.) are eligible to join the MBA program. Eligible international students are accepted to the program based on a contract signed between both parties (university and potential student). Local students are required to pass a uniform state attestation exam before applying to the MBA program. All students are required to provide a proof of English language skills along with academic eligibility.<\/p>\n

 <\/p>\n

Advantages of teaching methods in the MBA program:<\/strong><\/p>\n

The MBA program seeks to improve students for their leadership skills, prepare them to master systematic knowledge, capabilities and management skills, enhance their professional competence, investigate complex business information, learn analytical thinking and decision-making skills, nourish student\u2019s entrepreneurial mind, teach them business ethics, presentation and time management skills, This program prepares students to occupy top positions in organizations with different cultures. Case studies, presentations, time management skills, group\/individual projects, and business games along with theoretical approach complement a rigorous MBA program in the Azerbaijan State University of Economics. The program also aims at teaching students with change management skills peculiar to non-government, not-for-profit and commercial organizations along with proactive thinking style to project scenarios in regulatory environments. Students will be graded through midterm, class attendance, participation, home works, and final examinations.<\/p>\n

Lecturers\/Professors of the MBA Program:<\/strong><\/p>\n

Along with full time faculty members of the Azerbaijan State University of Economics (UNEC) the MBA program benefits from scientific and practical potential of professors and lecturers with top academic and managerial background whether in public, government, or private. The program also invites academicians from high ranked universities around the globe and takes advantage of their scientific knowledge and practical potential.<\/p>\n

\u00a0<\/strong><\/p>\n

Diploma:<\/strong><\/p>\n

Magistrates who maintain excellent, good, or satisfactory academic standing throughout and graduate from the MBA program of the UNEC receive their MBA degree with all the rights and privileges related to this degree.<\/p>\n

\u00a0<\/strong><\/p>\n

Marketing courses:<\/strong><\/p>\n

First semester:<\/strong><\/p>\n

SMO 652\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Leadership and Organizational Behaviour<\/p>\n

MGTSC 501\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Statistics for Business and Economics<\/p>\n

ECON 503\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Managerial Economics<\/p>\n

ACCTG 503\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Financial Accounting (F3)<\/strong><\/p>\n

 <\/p>\n

Second semester:<\/strong><\/p>\n

SMO 502\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Strategy, Organization and Innovation<\/p>\n

FIN 502\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Corporate Finance<\/p>\n

MARK 502\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Marketing Strategy<\/p>\n

ACCTG 502\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Management Accounting (F2)<\/strong><\/p>\n

 <\/p>\n

Third semester:<\/strong><\/p>\n

OM 502\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Operations Management<\/p>\n

BLAW 642\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Business Law (F4)<\/strong><\/p>\n

 <\/p>\n

Forth semester \u2013 4 major electives<\/strong><\/p>\n

MARK 520\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Digital Marketing Strategy<\/p>\n

MARK 530\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 International Marketing<\/p>\n

MARK 525\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Firms, Markets and Crises<\/p>\n

MARK 632\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Pricing Strategy<\/p>\n

MARK 550\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Enterprise Development<\/p>\n

SMO 635\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Design Thinking and Innovation<\/p>\n

MARK 615\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Retailing<\/p>\n

MARK 644\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Strategic Marketing in Creative Industries<\/p>\n

MARK 677\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Marketing Researches<\/p>\n

SMO 634\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Technology and Global Competition<\/p>\n

HRM 602\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 International Business Ethics and Corporate Governance<\/p>\n

BUEC 501\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Business in the Global Environment<\/p>\n

BLAW 631\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Legal Aspects of Management<\/p>\n

RES 620\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Research Methods in desicion making<\/p>\n

MIS 521\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Management Information Systems<\/p>\n

 <\/p>\n

Capstone \u2013 <\/strong>Topics related to Marketing<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0AZERBAIJAN STATE UNIVERSITY OF ECONOMICS \u00a0\u00a0\u00a0\u00a0 DEPARTMENT:\u00a0MASTER OF BUSINESS ADMINISTRATION PROGRAM: MBA SPECIALIZATION: MARKETING Objective: Marketing specialization prepares magistrates for professional experience in consumer goods, financial services, luxury products, hi-tech, social media, and other areas. Matters dealt in this specialization explore ways to meet the requirements of product development, service, distribution, advertisement, measurement (market […]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-92333","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/unec.edu.az\/en\/wp-json\/wp\/v2\/pages\/92333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/unec.edu.az\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/unec.edu.az\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/unec.edu.az\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/unec.edu.az\/en\/wp-json\/wp\/v2\/comments?post=92333"}],"version-history":[{"count":2,"href":"http:\/\/unec.edu.az\/en\/wp-json\/wp\/v2\/pages\/92333\/revisions"}],"predecessor-version":[{"id":92335,"href":"http:\/\/unec.edu.az\/en\/wp-json\/wp\/v2\/pages\/92333\/revisions\/92335"}],"wp:attachment":[{"href":"http:\/\/unec.edu.az\/en\/wp-json\/wp\/v2\/media?parent=92333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}