\u00a0A round- table discussion on \u201cMarketing Support for Entrepreneurship in the Context of the rapid Development of Azerbaijan Economy\u201d has been held at Azerbaijan State University of Economics on May 26. In addition to UNEC\u2019s academic staff the administration and expert marketers of Business Development Department of \u201cCaspian Development Bank\u201d OSC, \u201cExtra Service\u201d of Azerbaijan Marketing Society, the Company \u201cANS Commerce\u201d, the Innovations Department of ANAS Board of Directors, Company \u201cYello\u201d, the Department of \u201cMarketing of Agricultural Products\u201d of the Scientific Research Institute of Economy and Management of Agriculture attended the event.<\/p>\n
Within the round-table discussion organized by UNEC School of Commerce<\/a><\/span>\u00a0the School Dean Miragha Ahmadov<\/a>\u00a0noted that the foundation of the development model of entrepreneurship was laid in Azerbaijan by the Great Leader Heydar Aliyev. As a successful continuation of this model a very significant decree on measures for acceleration of socio- economic development of the country has been issued by the President Ilham Aliyev. According to the decree, very favorable conditions are created in the regions for the development of ownership.<\/p>\n Noting that we need skilled personnel in our regions for the development of business activities, M.Ahmadov spoke about the affairs done in this direction at UNEC. He said, the developed countries\u2019 experience for the formation of innovative business environment is being studied and human resources to meet the needs of the labor market through the use of modern technologies in the fields of business and marketing management are developed. These personnel are involved to start- ups performing at the Innovative Business Incubator of UNEC to be more flexible and innovative.<\/p>\n Head of the Department \u201cMarketing<\/a><\/span>\u201d Telman Imanov<\/a><\/span>\u00a0made proposals. He said, the social responsibility of the country\u2019s enterprises should be increased. As well, he emphasized the importance of government support for the marketing research of European and Asian markets. Head of the Department proposed the establishment of social media marketing strategy for the creation of a single entrepreneurs\u2019 platform and its promotion.<\/p>\n The Director of Business Development Department of \u201cCaspian Development Bank\u201d OSC Senan Hasanov suggested to hold marketing trainings to small and medium sized entrepreneurs. He said the complex trainings would assist them in developing strategic business and marketing plans, preparation of branding mechanism and logistic affairs.<\/p>\n Head of the Project Manager of Azerbaijan Marketing Society Lamiya Ismayilzade spoke about the advantages of creating appropriate marketing group related with stimulating the regional economy in the country. The expert group should firstly make marketing research on potential fields with the help of Azerbaijan Marketing Society, afterwards will develop marketing plan for the promotion for the next 1 year within 3 months.<\/p>\n The teaching staff of the Department Ramil Jabbarov drew to attention the problems of the formation of marketing strategy. R.Jabbarov said that building product and consumer oriented strategy; the decision mechanism remains the principal matter.<\/p>\n Assistant Professor of the Department Marketing Ismayil Kheyirkhabarov said it is pointless to enter the market without innovative advantage. Proposing to create marketing focus groups, I.Kheyirkhabarov noted the importance of conducting the assessment of focus group before organizing the PR events.<\/p>\n Event went on with discussions.<\/p>\n <\/p>\n \u00d6lk\u0259mizd\u0259 sahibkarl\u0131q f\u0259aliyy\u0259tinin inki\u015faf\u0131 \u00fc\u00e7\u00fcn pe\u015f\u0259kar kadrlara ehtiyac oldu\u011funu bildir\u0259n M.\u018fhm\u0259dov, UNEC-d\u0259 bu istiqam\u0259td\u0259 g\u00f6r\u00fcl\u0259n i\u015fl\u0259rd\u0259n dan\u0131\u015f\u0131b. Qeyd edib ki, innovativ sahibkarl\u0131q m\u00fchitinin formala\u015fmas\u0131 \u00fc\u00e7\u00fcn inki\u015faf etmi\u015f \u00f6lk\u0259l\u0259rin t\u0259cr\u00fcb\u0259si \u00f6yr\u0259nilir, m\u00fcasir texnologiyalardan istifad\u0259 etm\u0259kl\u0259 biznesin t\u0259\u015fkili v\u0259 marketinqin idar\u0259 edilm\u0259si sah\u0259l\u0259ri \u00fczr\u0259 \u0259m\u0259k bazar\u0131n\u0131n t\u0259l\u0259bl\u0259rin\u0259 cavab ver\u0259n kadrlar haz\u0131rlan\u0131r. Kadrlar\u0131n daha cevik v\u0259 innovativ olmalar\u0131 \u00fc\u00e7\u00fcn onlar UNEC-d\u0259 f\u0259aliyy\u0259t g\u00f6st\u0259r\u0259n \u0130nnovativ Biznes \u0130nkubatorda startaplara c\u0259lb edilirl\u0259r.<\/p>\n “Marketinq”<\/a><\/span>\u00a0kafedras\u0131n\u0131n m\u00fcdiri Telman \u0130manov<\/a>\u00a0<\/span>t\u0259klifl\u0259rl\u0259 \u00e7\u0131x\u0131\u015f edib. Bildirib ki, \u00f6lk\u0259d\u0259 m\u00fc\u0259ssis\u0259l\u0259rin sosial m\u0259suliyy\u0259tliliyini art\u0131rmaq laz\u0131md\u0131r. El\u0259c\u0259 d\u0259, Avropa v\u0259 Asiya bazarlar\u0131n\u0131n ara\u015fd\u0131r\u0131lmas\u0131 istiqam\u0259tind\u0259 d\u00f6vl\u0259t t\u0259r\u0259find\u0259n marketinq ara\u015fd\u0131rmalar\u0131na d\u0259st\u0259k g\u00f6st\u0259rilm\u0259sinin vacibliyini vur\u011fulay\u0131b. Kafedra m\u00fcdiri sahibkarlar\u0131 vahid platformada c\u0259ml\u0259y\u0259n portallar\u0131n yarad\u0131lmas\u0131 v\u0259 t\u0259bli\u011fi \u00fc\u00e7\u00fcn sosial media marketinq strategiyas\u0131n\u0131n qurulmas\u0131 da t\u0259klif edib.<\/span><\/p>\n \u201cCaspian Development Bank\u201d (CDB) ASC-nin Biznesin inki\u015faf departamentinin direktoru S\u0259nan H\u0259s\u0259nov is\u0259 ki\u00e7ik v\u0259 orta sahibkarlara marketinq t\u0259liml\u0259ri ke\u00e7irilm\u0259sini t\u00f6vsiy\u0259 edib. Bildirib ki, sahibkarlara kompleks t\u0259liml\u0259rinin ke\u00e7irilm\u0259si onlara strateji biznes v\u0259 marketinq plan\u0131n\u0131n qurulmas\u0131, brendl\u0259\u015fm\u0259 mexanizminin haz\u0131rlanmas\u0131 v\u0259 logistika m\u0259s\u0259l\u0259l\u0259rind\u0259 yard\u0131m ed\u0259c\u0259k.<\/span><\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" \u00a0A round- table discussion on \u201cMarketing Support for Entrepreneurship in the Context of the rapid Development of Azerbaijan Economy\u201d has been held at Azerbaijan State University of Economics on May 26. In addition to UNEC\u2019s academic staff the administration and expert marketers of Business Development Department of \u201cCaspian Development Bank\u201d OSC, \u201cExtra Service\u201d of Azerbaijan […]<\/p>\n","protected":false},"author":6,"featured_media":55041,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1009],"class_list":["post-55747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-marketers"],"_links":{"self":[{"href":"http:\/\/unec.edu.az\/en\/wp-json\/wp\/v2\/posts\/55747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/unec.edu.az\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/unec.edu.az\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/unec.edu.az\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/unec.edu.az\/en\/wp-json\/wp\/v2\/comments?post=55747"}],"version-history":[{"count":3,"href":"http:\/\/unec.edu.az\/en\/wp-json\/wp\/v2\/posts\/55747\/revisions"}],"predecessor-version":[{"id":55751,"href":"http:\/\/unec.edu.az\/en\/wp-json\/wp\/v2\/posts\/55747\/revisions\/55751"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/unec.edu.az\/en\/wp-json\/wp\/v2\/media\/55041"}],"wp:attachment":[{"href":"http:\/\/unec.edu.az\/en\/wp-json\/wp\/v2\/media?parent=55747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/unec.edu.az\/en\/wp-json\/wp\/v2\/categories?post=55747"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/unec.edu.az\/en\/wp-json\/wp\/v2\/tags?post=55747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}