Another success of teacher-student cooperation at UNEC: student’s article in «Scopus»
A scientific research paper on “Analysis of the impulsive buyer behavior: empirical evidences from Azerbaijan” co-authored by Ayan Nabiyeva, a final year student of the International School of Economics (ISE) of UNEC, was published in the “Journal of Marketing” of the prestigious “Emerald” publishing house.
The journal is indexed in the Scopus database and has a CiteScore of 6.3 for 2022.
The article, written under the mentorship and co-authorship of Emiliya Ahmadova, a lecturer of the Department of International Economics and Business various factors affecting the impulsive behavior of customers have been analyzed. It has also been shown that impulse buying tendency changes depending on age, education, and income level. Based on the results of the study, hedonic motivation, self-control, self-worth, and well-being were identified as factors influencing impulsive buying behavior.
It should be noted that Ayan Nabiyeva, in addition to completing her bachelor’s degree with high marks, received scholarships for graduate studies from many universities around the world (Technical University of Munich (DAAD scholarship), University of Amsterdam, Maastricht University, Boston University, George Washington University, Copenhagen Business School, etc.)