Studying and improving modern methods in the field of development and application of marketing strategies at the Marketing, Consumer Behavior and Branding Research Center, researching consumer behavior, developing and applying statistical and analytical models to predict future market trends and consumer behavior, measuring and evaluating the market performance of brands, developing brand strategies , strengthening the brand’s position in the market and conducting research in other directions.
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New research centers were established at UNEC (12.09.2024)