AZERBAIJAN STATE UNIVERSITY OF ECONOMICS

     DEPARTMENT: MASTER OF BUSINESS ADMINISTRATION

PROGRAM: MBA

SPECIALIZATION: MARKETING

Objective:

Marketing specialization prepares magistrates for professional experience in consumer goods, financial services, luxury products, hi-tech, social media, and other areas. Matters dealt in this specialization explore ways to meet the requirements of product development, service, distribution, advertisement, measurement (market mix) where competitors, intermediaries, facilitators, mass media and government operates. Marketing is taught more as a multifaceted relationships rather than the exchange of product and services.

 

length and location:

Marketing specialization of the MBA program lasts for 4 semesters within 2 academic years.

The course requirement is 10 core courses (60 credits), 4 electives (24 credits) and a capstone project (12 credits), total 96 ECTS (European Credit Transfer System) credits.

Converted to US credit system the course requirement is 10 core courses (30 credits), 4 electives (12 credits) and a capstone project (6 credits), 48 credits in total.

Courses are taught in fall, spring and summer semesters two times a week. University is located in Istiglaliyyat Street 6, AZ1001, Baku, Azerbaijan.

Contacts: e-mail: mba@asue.edu.az, tel/fax + (99412) 497 62 67

 

Admission requirements to the program:

Baccalaureates having a minimum of 2 years of work experience with different backgrounds (economics, commerce, mathematics, engineering, medicine etc.) are eligible to join the MBA program. Eligible international students are accepted to the program based on a contract signed between both parties (university and potential student). Local students are required to pass a uniform state attestation exam before applying to the MBA program. All students are required to provide a proof of English language skills along with academic eligibility.

 

Advantages of teaching methods in the MBA program:

The MBA program seeks to improve students for their leadership skills, prepare them to master systematic knowledge, capabilities and management skills, enhance their professional competence, investigate complex business information, learn analytical thinking and decision-making skills, nourish student’s entrepreneurial mind, teach them business ethics, presentation and time management skills, This program prepares students to occupy top positions in organizations with different cultures. Case studies, presentations, time management skills, group/individual projects, and business games along with theoretical approach complement a rigorous MBA program in the Azerbaijan State University of Economics. The program also aims at teaching students with change management skills peculiar to non-government, not-for-profit and commercial organizations along with proactive thinking style to project scenarios in regulatory environments. Students will be graded through midterm, class attendance, participation, home works, and final examinations.

Lecturers/Professors of the MBA Program:

Along with full time faculty members of the Azerbaijan State University of Economics (UNEC) the MBA program benefits from scientific and practical potential of professors and lecturers with top academic and managerial background whether in public, government, or private. The program also invites academicians from high ranked universities around the globe and takes advantage of their scientific knowledge and practical potential.

 

Diploma:

Magistrates who maintain excellent, good, or satisfactory academic standing throughout and graduate from the MBA program of the UNEC receive their MBA degree with all the rights and privileges related to this degree.

 

Marketing courses:

First semester:

SMO 652                    Leadership and Organizational Behaviour

MGTSC 501               Statistics for Business and Economics

ECON 503                 Managerial Economics

ACCTG 503               Financial Accounting (F3)

 

Second semester:

SMO 502                    Strategy, Organization and Innovation

FIN 502                      Corporate Finance

MARK 502                Marketing Strategy

ACCTG 502               Management Accounting (F2)

 

Third semester:

OM 502                      Operations Management

BLAW 642                Business Law (F4)

 

Forth semester – 4 major electives

MARK 520                Digital Marketing Strategy

MARK 530                International Marketing

MARK 525                Firms, Markets and Crises

MARK 632                Pricing Strategy

MARK 550                Enterprise Development

SMO 635                    Design Thinking and Innovation

MARK 615                Retailing

MARK 644                Strategic Marketing in Creative Industries

MARK 677                Marketing Researches

SMO 634                    Technology and Global Competition

HRM 602                   International Business Ethics and Corporate Governance

BUEC 501                 Business in the Global Environment

BLAW 631                Legal Aspects of Management

RES 620                     Research Methods in desicion making

MIS 521                     Management Information Systems

 

Capstone – Topics related to Marketing

1046 1