As in other areas, strong competition between universities has made it necessary to brand them.
Azerbaijan State University of Economics (UNEC) is also making progress in this direction. So as expanding its coverage day by day, UNEC brand has been registered for the first time in 2018 in Turkey, and then in 4 more European countries – Poland, Slovakia, Latvia, Lithuania. On April 8, 2020, UNEC was registered in Croatia as a brand of the Azerbaijan State University of Economics.
Thus, the UNEC brand has already been recognized in 6 foreign countries, and in a short time the necessary work has been completed to register it in 8 more European countries.