The next workshop has been held by the discussion club under the Department of “Marketing”. A senior specialist of the Department of “Innovation” of the ANAS Aysel Abdullayeva made a speech on “Marketing Approach to Innovative Activity in Modern Condition”. The reporter spoke about the role of innovations in modern condition, performance of innovative products in prospective term and marketing approach to innovative activity in detail. In particular, the urgency of the recent innovative marketing was stressed. Talking about the interesting facts of economic development model of Southern Korea, the reporter noted the achievements gained by this country.
Talking about the importance of innovation activity in an environment identified as a key strategic objective of the development concept “Azerbaijan 2020: Vision to Future”, the reporter has also indicated the development directions. A.Abdullayeva who has touched the pressing issue answered the students’ questions at the end of the seminar.